Membership in a coffee club is something that has been promoted for a long time and will continue to be a popular marketing offer. However, the notion that all coffee clubs are alike is certainly not true. As the old adage goes, there are coffee clubs and, again, there are gourmet coffee clubs! What does that mean exactly?
The gourmet coffee club features premium Arabica specialty coffees. Each customer's order is roasted to order and delivered fresh to the customer's door with the choice of ground or whole bean. Membership in a gourmet coffee club is open to anyone, but it appeals particularly to someone who loves a really good cup. The club's signature is freshness, variety, and value. The club offers more selections of specialty coffee varietals, blends, decaffeinated, espresso, and flavored coffees than found at point-of-sale coffee houses, grocery stores, or "coffee clubs & more" that offer more than coffee. Variety is fine, but it is not the issue. However, it makes a difference when you choose a gourmet coffee club whose sole focus is coffee and nothing else. Such a club specializes in one product and almost always offers better quality beans, pricing, and selections. This is similar to buying wine from a specialty wine store or vendor instead of a general merchandise store, or choosing to purchase produce at a farmer's market versus a supermarket because of its freshness. Going to the 'specialty' source does make a difference.
The specialty gourmet coffee club sells full one pound (16 ounce) size bags instead of the 12 ounce bags found at supermarkets, for example. This is actually a very important distinction that can be overlooked. Do the math: 4 ounces here and 4 ounces there, they soon add up and become a lot of ounces! In addition to paying about the same or more money per pound for less coffee (12 ounce bag) at the supermarket, you end with a product that has been sitting on the shelves for an unknown period of time.
Instead, the gourmet coffee club will ship you higher grade specialty coffee for about the same price per pound. Remember, the specialty club ships full one pound size coffee bags, not the smaller 12-ounce bags, so you start right away with a 4 ounce advantage. The coffee is freshly roasted to order for you, not roasted in advance for a "mass merchandising" audience. Literally, this is how it works. You place your order. The roast master gets the beans and roasts them per your order's selections. Once ready, your gourmet coffee is packed and shipped fresh without delay to your door. The gourmet coffee club features simplicity and flexibility. Members can make changes to their orders. They can send the gift of genuine gourmet specialty coffee to family, friends, and associates without added shipping charges. In other words, you save gasoline costs and time by ordering online in the convenience of your home or office.
Membership in the specialty gourmet coffee club is for monthly shipments or as often as desired. You are not locked into rigid agreements. The specialty gourmet club that features this much flexibility is one that has experience with the club membership and knows that once their coffee is tasted, the coffee lover remains a satisfied, loyal member. If you are new to a gourmet coffee club membership, starting with a club level that lets you select as little as one (1) full pound of the finest gourmet specialty coffee each month would be ideal. Some call this the "Solo" level. Or, try a coffee club membership featuring the "Duo" level or choices of two (2) one pound bags. If that is not enough, the "Quattro" level or four (4) one pound bags of coffee per month may be perfect for you. For the "Aficionado," the choice is no less than five (5) one pound bags of coffee each month.
Joining the specialty gourmet coffee club of your choice is easy and only takes a few clicks. Be sure to check out the selections, list of specialty coffees, levels of membership and flexible terms. In the meantime, go ahead; enjoy a cup of delicious genuine Jamaican Blue Mountain gourmet coffee or Jamaican Blue Mountain Coffee Blend!
Timothy ("Tim") S. Collins, the author, is called by those who know him "The Gourmet Coffee Guy." He is an expert in article writing who has done extensive research online and offline in his area of expertise, coffee marketing, as well as in other areas of personal and professional interest.
Come visit the author's website: http://www.ourgourmetcoffee.com
Also visit: http://www.squidoo.com/coffee-lensography-TheGourmetCoffeeGuy
© Copyright - Timothy S. Collins. All Rights Reserved Worldwide
No comments:
Post a Comment